.Add-ons have actually been-- and remain-- some of the best crucial parts to 3.1 Phillip Lim's business puzzle. The majority of iconically, there is actually the Pashli, which was actually introduced in 2011 and also was inspired, just, by individuals on bikes: "I was actually thus enchanted with this concept of, when I took a trip to various cities where the mode of transit was bicycles, I would certainly view one of the most fashionable individuals on all of them. It was actually so straightforward in the way they performed on their own, however also appearing so put-together." It became the brand's 1st "it" bag, often captured on film on the arms of influencers (just before they were actually phoned that) at style week, and creativity for among the most prominent designs from the Target collaboration. (Leung, for one, still possesses her first-gen Pashli in her wardrobe. Maguire's wishing for a Pashli awakening in his upcoming assortment.).